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3 Things to Know About Instagram Marketing

Instagram is one of the a fastest-growing platforms and provides a great opportunity for strategic and targeted marketing. This is an interesting opportunity especially if you want to market to Millennials and Generation Z. Establish a presence and encourage engagement through the social media platform. Here are three tips to Instagram marketing:

Use sponsored ads—Although these features are still new, take advantage of a niche audience by using sponsored ads on Instagram. Make sure your sponsored ad has engaging content and is targeted to your Instagram audience.

Strategic bio—Used as a marketing tool, Instagram requires strategy with each post and company profile. On the account profile, utilize the “bio” feature which allows you to describe your company and provide a link. Use emojis, hashtags and other messaging to target your audience on Instagram.

Use trending hashtags—Take a look at Instagram’s Explore feature to find hashtags that are relevant to your brand. Especially look at emoji hashtags which is a new feature and allows users to look at all images with certain hashtag emojis.


Budget Printing
4800 Lakewood Dr., Suite 6 • Waco, TX 76710 •   • P.O. Box 23143 • Waco, TX 76702-3143
Phone: (254) 761-9900 • Toll-Free: 800-889-8995 • Fax: (254) 732-2802
E-mail: info@budgetprinting.com


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